3 Marketing Strategies in 2022 to Help Your Company Thrive

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When some companies think of marketing strategies, they usually think of direct and outbound methods — communications sent directly to clients or potential buyers who have been identified.

The goal with this strategy is to be appealing and persuasive enough for the customer to react to and interact with your offerings.

These methods have a role in your advertising toolkit without a doubt. However, the world of marketing techniques has grown, and professional services buyers’ behavior has evolved.

Buyers are far more likely to identify and assess a company through a Google search than through personal references.

Let’s look at three essential marketing methods that will help your company go above and beyond.

RESEARCH FIRST

Any modern marketing endeavor is built on the foundation of research.

Detailed scientific studies will assist you in making more informed decisions, from market research to brand research. They’ll provide you with an objective foundation for your marketing and useful benchmarks for monitoring your results.

You’ll have a deeper understanding of your clientele by performing research, putting you in a better position to assist them. Market research can also help you understand how well your methods are working. You’ll learn which areas of your business are the most profitable, and you’ll have a better idea of the services you should offer.

SEO

Despite the fact that SEO is a complex and ever-evolving topic, it is ultimately made up of two main elements.

On-site SEO.

To communicate the concepts on your site that matter to your audience, SEO employs focused keyword phrases. The focus of these search phrases is usually on your services and skills.

The goal of on-site SEO is to let search engines know what your site is all about. As a result, search engines can provide more relevant results to users. And when people are looking for information in your field, they’ll come across you.

Off-site SEO is the process of getting links to your website from other sources, such as outside engagements or guest pieces in other publications. These initiatives help to establish your site’s authority as a thought leader in your field.

SOCIAL MEDIA

We’ve got you covered if you needed any more proof that social media is the full-proof service for your organization. According to Hinge Marketing research, over 60% of purchasers utilize social media to research new service providers, making it a more popular source of information than traditional referrals and recommendations.

In the wake of social media, even the nature of referrals has changed. According to a recent study on referral marketing, 17% of expertise-based referrals are created as a result of social media interactions. Simply put, social media helps your reputation, knowledge, and information reach a wider audience. It allows you to network and interacts with important connections and influencers while also monitoring your business through social listening.

What other strategies do you use?

Xpath Global is the first SaaS-enabled Marketplace destined for the global mobility industry.

Source: hingemarketing.com

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