3 underrated Social Selling techniques you need to focus more on

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If you’re a business owner or sales leader at a major company, here’s some tips and tricks on how to use social selling to increase your sales and gain more brand recognition.

 

It’s all about relationships when it comes to social selling on social media. This is something that many people are unaware of. The sole purpose of your company’s and team’s social media efforts is to increase connections and conversations with the right people.

 

However, the majority of what people do is simply bombard people with information. You aren’t cultivating relationships, you haven’t devised a strategy for account development, and you aren’t working to seed the value offer.

 

Developing connections

 

Building relationships with your prospects is one of the most important aspects of social selling. It is easier to form these relationships with prospects directly when you or your sales staff create their own content.

 

This will teach you and your social team how to use the content you post on your feed to increase interest in your company. This will aid in the creation of better content and lead to inbound dialogues with your prospects.

 

Because the goal of social selling is to have conversations, the social media team needs to know how to leverage their material to interact and establish relationships. The method’s entire purpose is to build two-way interactions with prospects.

 

Market your unique value proposition

 

Seeding your value proposition is a crucial part of the social selling process. If you can do this, you’re already using social media more strategically than 90% of the individuals that use it.

 

The majority of individuals are blasting out promotions about how great they are, which is the polar opposite of what we’re trying to accomplish because it adds no value.

 

Instead, you have to use posts to plant the value proposition in their prospects’ minds and keep their material in front of decision-makers on a consistent basis.

 

Using purposeful content

 

Next, we encourage your social media team to employ intentional content to actually acquire a bite from their prospect. This can aid you in seeing what you’re up against.

Furthermore, this can assist sales teams in determining what their prospects are interested in while also giving deeper insights, customized assets, and identifying their significant pain points.

 

Do you make good use of these 3 techniques? Tell us in the comments which one you prefer the most!

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